available
Original Fold Apparel concept artwork

SELECTED WORK / 04

Fold Apparel

Fewer pieces, better choices. A tactile shop for a clothing label obsessed with everyday essentials.

THE PROJECT / 2025

A closer look at everyday.

Client
Fold ApparelIndependent concept project
My part
E-commerce & interaction
Year
2025
Built with
React · TypeScript · Three.js
Volume

Fold makes small runs of everyday clothing. The website needed to explain material and fit with the same care as a conversation in the studio.

I developed a product experience built around generous close-ups, useful sizing guidance, and a small interactive fabric study. The basket is straightforward, because buying a t-shirt should not be a puzzle.

The product viewer remembers colour and size when switching between photographs. On touch devices, the same controls remain visible instead of hiding behind hover states.

THE TAKEAWAY

A store with character in the browsing, and very little friction in the buying.

Original fictional project · created for this portfolio template.